Sweet Earth, acquired by Nestlè, is the creator of dozens of plant-based offerings with meat-free products, including the Awesome Burger. (video: Sweet Earth)
Two of America’s beloved brands are getting even more awesome. Nestlé is launching new meat-free products Digiorno and Stouffer’s offerings made with Sweet Earth Awesome Grounds, a plant-based ground beef alternative:
- Stouffer’s meatless lasagna with sweet earth awesome grounds.
- Digiorno rising crust meatless supreme with sweet earth awesome grounds.
Meat-free products options for satisfied customers
The Stouffer’s meatless lasagna with sweet earth awesome grounds. (photo: Sweet Earth)
Digiorno Rising Crust Meatless Supreme with Sweet Earth Awesome Grounds and Stouffer’s Meatless Lasagna with Sweet Earth Awesome Grounds will help satisfy consumers looking for convenient and meat-free options from brands they know and trust.
Similar to the original offerings with real meat, these new recipes have the same high product quality, taste and texture with meat-free products.
Consumers lifestyle: more plant based meals and occasionally meat or fish
Consumers are increasingly showing interest in adopting a ‘flexitarian’ lifestyle, making an active choice to incorporate more plant-based meals into their diets, while occasionally eating meat or fish.
In recent years, the demand for meals made with meat-free products alternatives has gone mainstream.
According to a consumer survey commissioned by Nestlé USA, nearly half have either integrated plant-based meat into their diet or would consider doing so long-term and 3 in 10 who have not yet tried plant-based meat responded that would do so if they had the opportunity. Nearly half also say that they would be very likely to try plant-based meat if used in pizza or lasagna.(*)
A first taste of the offers before Spring 2020
Sweet Earth is the creator of dozens of plant-based offerings, including the Awesome Burger. (photo: Sweet Earth)
Consumers had the possibility to visit the portal TryItMeatless.com.
Entering in the web site, the customers had the chance to receive a first taste of these offerings before they are widely available in retail starting in Spring 2020.
Recipients had the possibility to get a complimentary sample of Digiorno Rising Crust Meatless Supreme with Sweet Earth Awesome Grounds or Stouffer’s Meatless Lasagna with Sweet Earth Awesome Grounds.
Digiorno rising crust meatless supreme with sweet earth awesome grounds. (photo: Sweet Earth)
Plant-based meals into customers’ diets
“There’s no denying the current modern food movement is revolutionizing the plant-based space,” said John Carmichael, president of the foods division at Nestlé.
“By adding Sweet Earth Awesome Grounds to Stouffer’s and Digiorno offerings, we’re able to offer our customers the chance to incorporate plant-based meals into their diets while still enjoying the same convenience and delicious flavor of brands they know and trust.”
Plant-based offering from Sweet Earth, acquired by Nestlè
Acquired by Nestlé in 2017, Sweet Earth is the creator of dozens of plant-based offerings, including the Awesome Burger and Awesome Grounds, which both launched in supermarkets across the U.S. in October.
Awesome Grounds are made from textured yellow pea protein, wheat gluten, canola oil coconut oil, and other fine ingredients and contains 16 g of protein and 4 g of fiber per serving.
More info about:
DiGiorno
Stouffers
Nestlè
(*) Findings were collected from a survey commissioned by Nestle USA. The study was fielded online among a representative sample of 2,200 U.S. adults between September 16 and September 17, 2019. (source Nestlé USA)
