With a Red Blend, Sauvignon Blanc, Cabernet Sauvignon, and Pinot Grigio, the Collective Good wine line—which is only available in the paper Frugal Bottle—has recently gone on sale for just $9.99 in around 1,200 of its locations throughout the United States.
The Frugal Bottle, which was recently awarded the King’s Award for Enterprise for innovation from King Charles, is made from 94% recycled paperboard with a food grade pouch to hold the liquid.
It is five times lighter than a glass bottle and crucially uses six times less carbon and energy to produce and dispose. The carbon footprint of a standard glass wine bottle is 440g (15.52oz) CO2e. But a Frugal Bottle is only 91.9g (3.23 oz) CO2e. This means it has a carbon footprint 84% lower than glass bottles.
Production of 2.5 million paper Frugal Bottles a year
The Collective Good range is a collaboration between California’s Latitude Wines (LWX), who supplied the wines and California’s Monterey Wine Company, who filled the paper bottles.
Monterey Wine Company, who are based in King City, liked the bottles so much they have now acquired their own Frugal Bottle Assembly Machine and are producing the paper bottles on site. The machine can produce in excess of 2.5 million paper Frugal Bottles a year.
The Collective Good wines going on sale in Target are:
- Cabernet Sauvignon from California;
- Red Blend blended red wine from Spain;
- Sauvignon Blanc from Chile;
- Pinot Grigio from Italy.
The wines were specifically selected for Target for their great taste and sustainability practices.
Launched in 2020, the Frugal Bottle is now used by 51 producers from around the world using it in 63 brands in 127 different SKUs of wines and spirits and are available in 25 countries including Australia, Japan, North America, Canada, the UK, across Europe, Scandinavia, and South Africa.
The benefits of the paper Frugal Bottle are:
The Collective Good range of wines going on sale in Target stores across the US. (photo: Frugalpac)
- It’s lighter. The Frugal Bottle weighs just 83g so it is up to five times lighter than a normal glass bottle, making it easier to carry and lighter to transport.
- It’s better for the environment. An independent Life Cycle Analysis by Intertek found the Frugal Bottle, which is made from recycled paperboardwith no chemicals, has a carbon footprint up to six times (84%) lower than a glass bottle and more than a third less than a bottle made from 100% recycled plastic. The Frugal Bottle’s water footprint is also at least four times lower than glass.
- It’s easy to recycle again. Simply separate the plastic food-grade pouch from the paper bottle and put them in your respective recycling bins. The food grade pouch is certified recyclable and is a polyethylene metallised polyester laminate, the same material used in bag in box wines.
- It uses less plastic than a plastic bottle. The Frugal Bottle uses up to 77% less plastic. Only 15g compared to a 64g bottle made from 100% recycled plastic. The food grade pouch is a polyethylene metallised polyester laminate, the same material used in bag in box wines. It is recyclable.
- It stands out. As the Frugal Bottle is made from recycled paperboard, it allows for 360-degree branding across the bottle. No other wine or spirits bottle looks or feels like it, so it stands out on shelf and table.
- It’s better for wine and spirits producers. The Frugal Bottle can be produced in the heart of their bottling facility, offers complete freedom on design and print, is more cost effective to transport than glass bottles while reducing their carbon footprint further.
Commissioned a range of sustainable wines in paper bottle
Frugalpac CEO Malcolm Waugh said: “The US has been a real trailblazer in our paper bottle revolution. Their wines and spirits brands were amongst the first to move to the Frugal Bottle and its clear there’s an increasing market for people who want to drink more sustainably. We’re proud to see Target making this commitment to stocking the Collective Good in all their retail outlets. It’s a big endorsement for sustainable low carbon packaging that can deliver great taste but less waste.”
Whole Foods Market stocked Bonny Doon’s Carbon..nay wine in the Frugal Bottle last year in a select number of its stores. But this is the first time a major US retailer has commissioned a range of sustainable wines in paper bottles.
