The bottles were produced in King City, California by Monterey Wine Company using the Frugal Bottle Assembly Machine, designed and supplied by British sustainable packaging company Frugalpac.
The adoption of the paper bottle highlights growing interest in lower-impact wine packaging, combining brand differentiation with reduced reliance on conventional glass formats. For wine producers, the move reflects a wider shift toward packaging solutions that can support sustainability goals while maintaining strong shelf visibility.
Petalscape, a new wine label from direct to consumer wine store Scout & Cellar, which is part of the Full Glass Wine Co., has launched a 2025 Sauvignon Blanc and NV Red Blend in the Frugal Bottle, offering consumers a lower-carbon way to enjoy premium California wines.
The launch marks another significant milestone for the Frugal Bottle in the United States, following its adoption by leading retailers such Target, 7-Eleven, Whole Foods and Total Wine & More as well as US wine producers as demand grows for more sustainable beverage packaging.
Made from 94% recycled paperboard with a food-grade pouch, the Frugal Bottle is five times lighter than a standard glass wine bottle and has a carbon footprint up to 84% lower than glass. It also uses around five times less water and energy to manufacture than conventional glass bottles.
The Petalscape range includes:
- Petalscape 2025 Sauvignon Blanc, California. A crisp and refreshing Sauvignon Blanc with bright pear, tart apple and tropical pineapple and guava flavours.
- Petalscape NV Red Blend, California. An approachable red with layers of juicy plum, rich blackberry jam and warming baking spice.
The bottles were produced in King City, California by Monterey Wine Company using the Frugal Bottle Assembly Machine. (photo: Frugalpac)
Scout & Cellar is a better-for-you wine brand in the United States, producing wine to their Clean-Crafted™ standards with a strong focus on sustainability, making them the ideal partner for the Frugal Bottle.
They have been launched to consumers through a range of special Garden Parties held across the country by independent wine consultants.
These parties provide wine tastings and highlight the paper bottle’s ideal suitability for all outdoor activities (poolside, boating, picnics, etc.) where glass should not go.
Malcolm Waugh, CEO of Frugalpac, said: “We’re delighted to see another innovative US wine brand choosing the Frugal Bottle. Petalscape demonstrates that premium wines and sustainable packaging can go hand in hand, giving consumers a genuine alternative to traditional glass bottles. The United States continues to be one of our fastest-growing markets, with more wineries recognising that reducing packaging emissions is an important part of building a more sustainable wine industry.”
Louis Amoroso, CEO, of Full Glass Wine Co. said: “Petalscape was created to offer consumers a more sustainable wine experience without compromising on quality. The Frugal Bottle aligns perfectly with that vision by significantly reducing the environmental impact of packaging while delivering outstanding California wines. The launch builds on the growing adoption of the Frugal Bottle across the US wine industry, where brands are increasingly looking for lower-carbon packaging solutions that are lighter to transport, easier to handle and designed for a circular economy.”
Shannon Valladarez, General Manager at Monterey Wine Company, said: “As the first company in the United States to produce Frugal Bottles locally, it’s incredible to watch major brands like Scout & Cellar embrace paper packaging. Producers are realizing that sustainability in the vineyard must carry through to the packaging on the shelf. Manufacturing and filling the Petalscape bottles here in King City proves that high-volume, lower-carbon packaging is no longer just a trend, it’s the future of American wine.”
